
March 1, 2010 (RALEIGH, NC) – Samuel Cole Salon now offers the celebrities’ choice in Brazilian keratin treatments – The Brazilian Blowout. The Brazilian Blowout smoothing treatment is different from Japanese straightening and other Brazilian straighteners because it doesn’t completely straighten the hair. The hair still has plenty of volume and body and can still be worn curly or wavy. The Brazilian just softens whatever curl or wave you have. If the hair is air dried without a blow dryer, it will still have wave or curl but no frizz. On the flip side, if you want to blow dry your hair straight, you can do that, without a brush, in a fraction of the time it would have taken without the Brazilian keratin treatment. Also, with other methods, there is a line of demarcation, meaning that when new hair grows in, it is curly/wavy while the rest of the hair is straight. This blowout method washes away with time and is diffused, so there is no noticeable difference between new hair and treated hair. Other methods also have harsh chemicals in them like formaldehyde. The Brazilian Blowout DOES NOT have formaldehyde in it. And none of the chemicals in it are carcinogenic.
“Throughout my career I have never witnessed a treatment that so completely transforms the hair. The shine, brilliance, and versatility that this product delivers in such a short application time is amazing. Our clients are going to fall in love with this keratin smoothing treatment,” said Joelle Ray, co-owner of Samuel Cole Salon and Salon Moxie with her husband and Master Stylist, Jack Ray.
Q & A
Q. Who is the best candidate for the Brazilian Blowout?
A. It has been our experience, that good candidates for the Brazilian Blowout are anyone who has frizzy, damaged or processed hair. We have performed the treatment on every hair type (fine/course/frizzy, curly), as well as hair that has been permed, Japanese straightened and extensions. In doing so, we have found that with proper communication and a well considered application, everyone can benefit from the Brazilian Blowout smoothing treatment.
Q. What kind of look will you get from the Brazilian Blowout?
A. The hair will be left totally frizz-free, shiny, effortlessly manageable and with plenty of body and bounce. There will still be the option to wear hair curly/wavy (depending on the hair type) and the freedom to blow dry hair smooth and straight in a fraction of the time invested prior to receiving the treatment.
Q. Can I still receive a Brazilian Blowout if I have highlights and/or color?
A. Yes, the Brazilian Blowout will actually improve the health of color-treated/highlighted hair by conditioning the hair while sealing the cuticle for enhanced color, reduced frizz and radiant shine.
Q. Is the Brazilian Blowout going to make my hair straight?
A. If your hair is wavy, the Brazilian Blowout will make your hair appear naturally straight and healthy. If your hair is very curly, it will minimize frizz while enhancing the appearance of the natural wave/curl. If you have straight, frizzy hair, this treatment will eliminate frizz and promote radiant shine.
Q. How long does the Brazilian Blowout last?
A. The Brazilian Blowout will last for 10-12 weeks if the Acai After-Care Maintenance product line is used. The Brazilian Blowout is a cumulative treatment, in that the more you receive it, the healthier the hair will be and the longer the result will last.
Q. Can you apply the Brazilian Blowout directly on top of other relaxers and strengtheners?
A. Yes. The Brazilian Blowout actually works best on chemically treated hair, and helps to improve the hairs condition by fortifying each strand with essential amino acids.
The Brazilian Blowout works great directly on top of a relaxer. Perform the relaxer first, Brazilian Blowout next, and then neutralize at the very end of both treatments.
The Brazilian Blowout is great to perform when someone is trying to move away from having relaxers or Japanese straighteners. It puts movement back into the hair, allowing the hair to look its best.
Q. Will my hair lose volume if I receive the Brazilian Blowout?
A. No, your hair will not lose volume as a result of receiving the Brazilian Blowout. Your hair will maintain its natural volume and you will still receive great bend and memory when blow-drying and/or using a curling iron.
Q. Will my hair return to its original state after the Brazilian Blowout treatment has completed its life cycle?
A. Yes, the hair will revert to its original state once the Brazilian Blowout treatment has completed its life cycle of 10-12 weeks, however, the condition of the hair will actually improve as a result of the fortifying and conditioning nature of the product.
Q. Can you color your hair the same day you receive a Brazilian Blowout?
A. Yes, however, you must color your hair prior to having the Brazilian Blowout smoothing treatment. If you are coloring hair dark brunette or red, you will want to color the hair a shade darker than you otherwise would, as the hair color will experience fading during the Brazilian Blowout treatment.
Q. Can you swim in the pool or ocean after you have the Brazilian Blowout treatment?
A. Yes, you can swim in either the pool or the ocean after you receive the Brazilian Blowout treatment, however, the treatment may be slightly compromised if you swim on a regular basis. We recommend that you apply the Brazilian Blowout Smoothing Serum on the hair prior to swimming in order to act as a protective barrier to maintain the smoothest possible result for the longest period of time.
Q. How soon can you touch up your color after you receive the Brazilian Blowout Treatment?
A. You should wait at least two weeks to administer color to the hair after you receive the Brazilian Blowout, as the color will not deposit as effectively with the protein protective layer provided by the smoothing treatment.
If your clients need to touch up color/roots in between treatments, this is ok, as the hair being touched up is new growth and does not have the treatment on it. If you need to highlight or pull the full color through the entire head of hair, make sure that the client is using the Brazilian Blowout masque at least once or twice a week to fortify the treatment back into the hair.
Q. How soon can I wash my hair after the Brazilian Blowout treatment?
A. You can wash your hair immediately after the Brazilian Blowout treatment, or as you would normally.
Q. Can I receive the Brazilian Blowout if I have over-processed blonde hair? What if my hair is platinum blonde?
A. It is important for every stylist to assess the condition of the client’s hair to make sure it is in a healthy enough state to apply extreme heat through the use of a flat iron. If it is felt that the hair is in questionable condition, the recommendation is to turn the flat iron down from 450 degrees to approx. 380-420. The stylist will have to determine the appropriate amount of heat to apply.
Q. Can you perform a Brazilian Blowout on extensions?
A. Yes, the Brazilian Blowout performs perfectly on hair extensions. It would be best for the stylist to perform the Brazilian Blowout separately on the extensions prior to putting them into the hair. If you wish to perform the treatment on extensions that are already in the hair, the stylist will need to be extremely careful when applying the solution to the bonded area. Brazilian Blowout solution acts as a conditioning agent, and may create slip resulting in the extensions separating from the hair. If the stylist is careful and works to first separate the extension hair from the client’s own hair, a great result can be achieved.
Q. Can I receive a Brazilian Blowout if I am pregnant or breastfeeding?
A. There have been no clinical tests performed on the safety of performing the Brazilian Blowout on pregnant women or women who are breastfeeding. As a result, we do advise against pregnant or breastfeeding women receiving the Brazilian Blowout treatment.
Q. How soon can I receive a Brazilian Blowout treatment after I receive my first treatment?
A. The Brazilian Blowout is just like a conditioning treatment, so you will not harm the hair by performing them too soon or too much, however, please remember that you can only fill the cuticle to its capacity. If a client wants to come back for another treatment, or it did not take to he hair the way it should have, you can have the client come back in 10 days following the first treatment.
Q. What is the active chemical in the Brazilian Blowout solution that makes it work so well?
A. This is a proprietary system that we are currently in the process of patenting. This treatment is 100% salon safe. What makes the Brazilian Blowout treatment effective is our use of the Super Nutrient Complex in conjunction with a proprietary polymer system. This combination is what rounds the follicle, smooths the cuticle and repairs any preexisting damage.
Q. How is the Brazilian Blowout different from the Japanese straightening method many people are familiar with?
A. Japanese hair straightening changes the actual structure of the hair. In doing so, there is an obvious difference between the new hair growth and the hair that has been treated, resulting in a life-long commitment to continuing the straightener or cutting hair off (if client is unhappy with the result). This service can also leave the hair flat, too straight and with little to no shine or luster. The hair's integrity seems to be compromised, and after a few treatments, the hair appears to be in an unhealthy state.
The award-winning Samuel Cole Salon located on Newton Road in North Raleigh is a Bumble & bumble network salon and features the ultra exclusive Oribe luxe haircare line. Oribe was created by the legendary celebrity and fashion stylist, Oribe Canales. The salon has been featured nationally in Salon Today, American Salon, Modern Salon and Metro Magazine, as well as internationally in Estetica (Italy) and StyleSpeak (India). Salon Moxie, Samuel Cole’s sister salon, features an intimate salon setting with a studio feel and carries Bumble and bumble and Aveda products. It is located on Falls of the Neuse Road in the North Ridge Shopping Center. Salon Moxie, Samuel Cole’s sister salon, features an intimate salon setting with a studio feel and carries Bumble and bumble and Aveda products. It is located on Falls of the Neuse Road in the North Ridge Shopping Center.
For more information visit www.samuelcole.com and www.salon-moxie.com
February 1, 2010 (RALEIGH, NC) – North Raleigh salon owners, Jack and Joelle Ray, proudly opened their new corporate offices and education facility called “The Annex”. The space is conveniently located on Newton Road in the Newton Square Shopping Center around the corner from their award-winning Samuel Cole Salon. The Annex houses the offices of their President, Vice-President, and other administrative positions. It also features a spacious conference room and an area exclusively dedicated to educational events. A call center will round out the operations at The Annex.
“This is such a long-awaited and much needed move for us. We have had the privilege to continually grow our business over the past 12 years. We have two very successful salons (Samuel Cole Salon & Salon Moxie) and plans to open more in the future. However, to continue with our growth plan, we needed to put into place effective infrastructure on the corporate side of the business. The Annex will play a key role in our company’s continued growth. All of the pieces fell into place for us at just the right time,” said Joelle.
The award-winning Samuel Cole Salon located on Newton Road in North Raleigh is a Bumble & bumble network salon and features the ultra exclusive Oribe luxe haircare line. Oribe was created by the legendary celebrity and fashion stylist, Oribe Canales. The salon has been featured nationally in Salon Today, American Salon, Modern Salon and Metro Magazine, as well as internationally in Estetica (Italy) and StyleSpeak (India). Salon Moxie, Samuel Cole’s sister salon, features an intimate salon setting with a studio feel and carries Bumble and bumble and Aveda products. It is located on Falls of the Neuse Road in the North Ridge Shopping Center.
For more information visit www.samuelcole.com and www.salon-moxie.com

Salon Today Magazine
January 1, 2010 (RALEIGH, NC) – Samuel Cole Salon was named one of the top 200 salons in North America by Salon Today magazine in four categories – Growth, Retail Sales, Advanced Education, and Compensation/Benefits. This exclusive list is published annually and selects salons based on their best business practices and salon growth.
“Samuel Cole Salon is excited to be named to this “Who’s Who” list for our industry. We are thrilled to be recognized and are honored to be part of such an elite group of salons”, said Jack Ray, co-owner of Samuel Cole Salon and Salon Moxie with his wife, Joelle Ray.
The award-winning Samuel Cole Salon located on Newton Road in North Raleigh is a Bumble & bumble network salon and features the ultra exclusive Oribe luxe haircare line. Oribe was created by the legendary celebrity and fashion stylist, Oribe Canales. The salon has been featured nationally in Salon Today, American Salon, Modern Salon and Metro Magazine, as well as internationally in Estetica (Italy) and StyleSpeak (India). Salon Moxie, Samuel Cole’s sister salon, features an intimate salon setting with a city studio feel and carries Bumble and bumble and Aveda products. It is located in North Raleigh on Falls of the Neuse Road in the North Ridge Shopping Center.
For more information visit www.samuelcole.com and www.salon-moxie.com
Samuel Cole Salon stylists Carolyn Nord & Kelli Compton
January 25-26, 2010 (RALEIGH, NC) – The award-winning Samuel Cole Salon recently sent two stylists from their very talented team to Bumble & bumble University located in New York City’s historic meat packing district. Kelli Compton & Carolyn Nord enhanced their skill set by studying with master hairdressers at Bumble in a rigorous 2 day course entitle Design Workshop. These stylists engaged in comprehensive theory and hands-on training covering both razor and scissor techniques as well as consultation skills and product knowledge. They discovered new ways to hone their skills and expand their repertoire.
“Going to Bb.U was one of the highlights of my career to date. The inspiration that came from attending this advanced education course is something that I am excited about bringing back to my clients,” said Compton.
Samuel Cole Salon is one of Raleigh’s top salons and is owned by the husband and wife team and veteran stylists, Jack and Joelle Ray. Continuing advanced education and inspiration are the Ray’s “Professional Edge” in this industry. “We only hire stylists who are passionate about the craft of hairdressing and whose continuing education goals align with ours,” explains Joelle.
The award-winning Samuel Cole Salon located on Newton Road in North Raleigh is a Bumble & bumble network salon and features the ultra exclusive Oribe luxe haircare line. Oribe was created by the legendary celebrity and fashion stylist, Oribe Canales. The salon has been featured nationally in Salon Today, American Salon, Modern Salon and Metro Magazine, as well as internationally in Estetica (Italy) and StyleSpeak (India). Salon Moxie, Samuel Cole’s sister salon, features an intimate salon setting with a studio feel and carries Bumble and bumble and Aveda products. It is located in North Raleigh on Falls of the Neuse Road in the North Ridge Shopping Center.
For more information visit www.samuelcole.com and www.salon-moxie.com

Samuel Cole Salon stylists Jess Duncan and Nikki Galloni
January 11-14, 2010 (RALEIGH, NC) – The award-winning Samuel Cole Salon recently sent stylists from their talented team to Bumble & bumble University located in New York City’s historic meat packing district. Jessica Duncan and Nikki Galloni enhanced their skill set by studying with master hairdressers at Bumble in a rigorous 4 day course entitled Design Studio. Duncan and Galloni honed their skills, found inspiration and discovered different and unique ways to focus their ideas, expand their repertoire, and learn to view hairdressing in new contexts.
“BbU always sends me back to the salon feeling inspired, motivated, and confident. The knowledge and encouragement that I received from their elite education team is unsurpassed,” said Duncan.
Samuel Cole Salon is one of Raleigh’s top salons and is owned by the husband and wife team and veteran stylists, Jack and Joelle Ray. Continuing advanced education and inspiration are the Ray’s “Professional Edge” in this industry. “We only hire stylists who are passionate about the craft of hairdressing and whose continuing education goals align with ours,” explains Joelle.
The award-winning Samuel Cole Salon located on Newton Road in North Raleigh is a Bumble & bumble network salon and features the ultra exclusive Oribe luxe haircare line. Oribe was created by the legendary celebrity and fashion stylist, Oribe Canales. The salon has been featured nationally in Salon Today, American Salon, Modern Salon and Metro Magazine, as well as internationally in Estetica (Italy) and StyleSpeak (India). Salon Moxie, Samuel Cole’s sister salon, features an intimate salon setting with a studio feel and carries Bumble and bumble and Aveda products. It is located on Falls of the Neuse Road in the North Ridge Shopping Center.
For more information visit www.samuelcole.com and www.salon-moxie.com

Alejandro Jimenez with Samuel Cole Salon Master Stylist, Carolyn Nord
January 18, 2010 (RALEIGH) – Samuel Cole Salon and Salon Moxie were the first to view Bumble and bumble’s newest launch – Wear and Care. This line is actually a re-launch of their former Treatment Line. Runway and editorial artist, Alejandro Jimenez, was on-hand to unveil this new line consisting of Mending (for chemically treated hair) and Quenching (for mechanically treated hair - blow dryers, flat irons, curling irons, etc…). Each consists of shampoo, conditioner, complex, and masque.
Jimenez readied models featuring each new product while Bb sales consultant, Melissa Jones, presented a detailed look into the development, ingredients, uses, and benefits of the new line. “Samuel Cole Salon and Salon Moxie were Bb’s first choice to premiere this line which will not be unveiled to most salons until February. It has been exciting to witness Bb’s relationship with the salons blossom over time. I am thrilled to be the representative for these salons,” said Jones.
Jimenez presented his finished models and described how he created each style. Samuel Cole Salon and Salon Moxie stylists then created their own signature look using the new line. “Wow, what a difference the products made in the feel and condition of my hair,” said Carolyn Nord, Samuel Cole Salon Master Stylist.
“The new line is exciting because it features the most current technology available in hair care and solves the two main issues clients face, dry and damaged hair. The new packaging and formulations are incredible,” said Jack Ray, owner.
The award-winning Samuel Cole Salon located on Newton Road in North Raleigh is a Bumble & bumble network salon and features the ultra exclusive Oribe luxe haircare line. Oribe was created by the legendary celebrity and fashion stylist, Oribe Canales. The salon has been featured nationally in Salon Today, American Salon, Modern Salon and Metro Magazine, as well as internationally in Estetica (Italy) and StyleSpeak (India). Salon Moxie, Samuel Cole’s sister salon, features an intimate salon setting with a studio feel and carries Bumble and bumble and Aveda products. It is located on Falls of the Neuse Road in the North Ridge Shopping Center.
For more information visit www.samuelcole.com and www.salon-moxie.com

(L-R) Joelle Ray, Jess Duncan, Jack Ray, Jennifer Pozarycki, Ashley Collins,
Erin Shebaugh, Yvette Cannas, Carolyn Nord, Sara Beard
January 16, 2010 (RALEIGH) – Jack and Joelle Ray, owners of Samuel Cole Salon and Salon Moxie, hosted their 3rd Annual Holiday Awards Celebration. The red-carpet event took place at the Marriott City Center downtown. The Rays celebrated their teams’ success with an evening of food, fun, and recognition.
Jack Ray toasted the past years’ many impressive accomplishments: twenty four trips to New York City for advanced training, participation in fourteen fashion shows and photo shoots, Raleigh Fashion Week, winning The Social Magazine award for Stylists of the Year, Official Salons for The Carolina Music Awards Show, Pink Fest sponsor, featured in international style magazines, recognized as one of top three salons in Metro Magazine’s Bravo Awards, recognition as one of the Top 200 salon’s in North America by Salon Today Magazine, placing in the top ten of every Citysearch salon category, holding over 200 hours of in-salon education, hosted the filming and hair and makeup for two reality TV pilots, and held the Cut’s for Pups fundraiser benefiting Second Chance Pet Adoptions.
The Rays recognized this year’s winners for their top performance. The Salon Moxie winner for Client Educator of the Year was Dana Rasch and Stylist of the Year went to Michelle Scaraglino. Samuel Cole Salon winner for Client Educator of the Year went to Sara Beard. Beard also captured the honor of Stylist of the Year. Runner Up Client Educator of the Year went to Nikki Galloni and Runner Up Stylist of the Year went to Yvette Cannas. The Associate of the Year honor went to Robyn Murphy and Jenna Orbaker (who tied for the award) and The Carpe Diem Award was presented to Jessica Duncan. The Rays recognized the dedication and excellence of their Guest Services team, Stephanie Starnes, Kara Breunig, and Stacy Waters. The Ray’s also thanked their management team for outstanding performance and commitment.
Joelle Ray along with stylist, Sara Beard, hosted the popular award’s night segment – The “Bob’ies” – which featured a good natured tribute to each team member.
“I look forward to organizing and coordinating this event each year. It is amazing to see both salons gathered in one place having such a wonderful time and celebrating their success, both individually and as a team,” said Joelle.
The award-winning Samuel Cole Salon located on Newton Road in North Raleigh is a Bumble & bumble network salon and features the ultra exclusive Oribe luxe haircare line. Oribe was created by the legendary celebrity and fashion stylist, Oribe Canales. The salon has been featured nationally in Salon Today, American Salon, Modern Salon and Metro Magazine, as well as internationally in Estetica (Italy) and StyleSpeak (India). Salon Moxie, Samuel Cole’s sister salon, features an intimate salon setting with a studio feel and carries Bumble and bumble and Aveda products. It is located on Falls of the Neuse Road in the North Ridge Shopping Center.
For more information visit www.samuelcole.com and www.salon-moxie.com

The award-winning Samuel Cole Salon located on Newton Road in North Raleigh is a Bumble & bumble network salon and features the ultra exclusive Oribe luxe haircare line. Oribe was created by the legendary celebrity and fashion stylist, Oribe Canales. The salon has been featured nationally in Salon Today, American Salon, Modern Salon and Metro Magazine, as well as internationally in Estetica (Italy) and StyleSpeak (India). Salon Moxie, Samuel Cole’s sister salon, features an intimate salon setting with a studio feel and carries Bumble and bumble and Aveda products. It is located on Falls of the Neuse Road in the North Ridge Shopping Center.
For more information visit www.samuelcole.com and www.salon-moxie.com
December 3, 2009 (Durham, NC) - Salon Moxie and Samuel Cole Salon stylists, Cara Harrison, Michelle Scaraglino, Jennifer Pozarycki, Lauren Rogers, Patrick Arnold, Kristen Carson, Carolyn Nord, Robyn Murphy, Jen Shayya, and Noelle Wolford readied models’ hair and makeup for a fashion showcase of Rachel Week’s School House brand collegiate apparel at The Streets of Southpoint. The hair was styled in very loose waves and braids, focusing on the natural texture of each model's hair, but giving it some extra 'oomph' and shine. Make up reflected a fresh and light feel utilizing bronzers, lip gloss, and mascara. Weeks wanted to capture the look of the 'everyday college student'.
Weeks is a graduate of Duke University and Fulbright Scholarship recipient who designs hip and stylish collegiate apparel. She is more than just a designer. She is dedicated to ethically producing her line of clothing. So much so, that she opened up a “living wage” factory in Sri Lanka.
Salon Moxie Director, Maria Lemons and Samuel Cole Salon Director, Kristina Weeks, coordinated the efforts of both salons for the event.
“When our salons were contacted by Rachel to do this show, we were thrilled to be working with her again. She is one of many designers who we have established an on-going working relationship with through our mutual involvement in Raleigh Fashion Week and Strut ’09,” commented Joelle Ray, co-owner of Samuel Cole Salon and Salon Moxie with her husband and master stylist, Jack Ray.
The award-winning Samuel Cole Salon located on Newton Road in North Raleigh is a Bumble & bumble network salon and features the ultra exclusive Oribe luxe haircare line. Oribe was created by the legendary celebrity and fashion stylist, Oribe Canales. The salon has been featured nationally in Salon Today, American Salon, Modern Salon and Metro Magazine, as well as internationally in Estetica (Italy) and StyleSpeak (India). Salon Moxie, Samuel Cole’s sister salon, features an intimate salon setting with a studio feel and carries Bumble and bumble and Aveda products. It is located on Falls of the Neuse Road in the North Ridge Shopping Center.
For more information visit www.samuelcole.com and www.salon-moxie.com

The award-winning Samuel Cole Salon located on
For more information visit www.samuelcole.com and www.salon-moxie.com